Google Ads automated promotions are the change with a deadline this week. Google was scheduled to begin pulling discount offers from some advertisers’ websites and adding them to ads on October 12. Eligible accounts may already be enrolled. Two other updates also matter: a new AI Max report and a wider Conversion Lift test option. This article explains each one in plain language and shows what to check today.
What Are Google Ads Automated Promotions?
Google will automatically identify and extract promotions, such as discounts and deals, from an advertiser’s website and apply them to campaigns as promotion assets. A promotion asset is the extra line of offer text that can appear with your ad, for example, “20% off.”
Search Engine Roundtable published the email notice on October 5, and extraction was scheduled to start on October 12. The email went to some advertisers, and the underlying feature had already existed for some time.
Who Is Affected by Google Ads Automated Promotions?
According to Google, the feature currently applies only to Search and Performance Max campaigns that have linked location assets and do not already have promotion assets. Location assets show your business address with your ads.
You are most likely affected if:
- You run local or store-based campaigns.
- Your campaigns use linked business profile locations.
- At least one campaign has no promotion asset set up manually.
Google uses the word “currently,” so the scope may change. Accounts without location assets are not covered by the notice.
How Google Ads Automated Promotions Work
Three details from the reporting are worth knowing:
- Enrollment is automatic. Google opts accounts in by default, and the opt-out is a single account-level setting.
- Offers are re-checked. PPC Land reports that sourced offers are re-verified within 24 hours. The documents reviewed do not explain how Google recognizes an expired offer on a page.
- Reporting is limited. Assets that never received an impression do not appear in the Assets section. You only see offers that have actually served.
How to Turn Off Google Ads Automated Promotions
If you prefer to control every offer, follow these steps.
- Sign in to your Google Ads account.
- Open the account-level automated assets settings.
- Find Automated Promotions.
- Select Off and save.
The setting applies to the whole account, and the notice describes no campaign-level control. If you want offers shown but controlled, add your own promotion assets manually. Campaigns that already carry promotion assets are outside the scope.
Should You Keep It On?
Automatic offers can save time. They can also show a deal you no longer honor. An ad with a specific discount is a claim to customers, so accuracy matters.
Review your website with these questions:
- Does every page show only current offers?
- Are any discounts limited to one branch or region?
- Do old sale pages still exist?
- Do the terms, such as minimum spend or dates, appear clearly on the page?
If the answers are uncertain, either fix the pages or switch the setting off until you have them. After enrollment, check the Assets section regularly for offers you did not write.
Other PPC Updates This Week
New “Search terms and ad combinations” report for AI Max
Search Engine Land reported on October 13 that Google Ads is rolling out a report showing how search queries, ad creatives, and landing pages combine in AI Max for Search campaigns. It has started appearing in some accounts.
If you use AI Max, review it for mismatches, such as a query paired with an ad or landing page that does not fit the offer.
Conversion Lift reaches Search and Performance Max.
Search Engine Land also reported that Google opened Conversion Lift to Search and Performance Max on October 7. A third-party tracker describes it as self-serve. Check availability in your own account, because features often reach accounts at different times. Conversion Lift is designed to estimate the incremental effect of ads, which is more useful than counting conversions alone.
Faster Google Ads API releases (for agencies and developers)
Google is moving the Google Ads API to roughly two releases a month, starting with version 26 in October 2026. Most small businesses can ignore this. Agencies with custom tools should check their release schedules.
Common Mistakes
- Assuming a default setting is harmless because it saves time.
- Not checking website offers before automation reads them.
- Judging AI Max only by conversions, without reviewing search terms.
- Treating a lift report as proof without enough conversion volume.
- Ignoring account notices because the email “went to some advertisers.”
How to Measure the Impact
Compare performance for four weeks before and after the change. Track click-through rate, conversion rate, cost per conversion, and store visits or calls where you measure them. Review the Assets section weekly for offers that are served. Note any complaints from customers about prices or discounts that differ from your site.
Conclusion
Google Ads automated promotions offer convenience, but they depend on your website being accurate. Review your offers, decide whether to keep the setting on, and use the new AI Max report to see how your ads are being assembled.
FAQ
They are offers that Google extracts from your website and adds to eligible ads as promotion assets.
Yes. Turn off Automated Promotions in the account-level automated assets settings.
Search and Performance Max campaigns with linked location assets and no existing promotion assets.